Protective Systems – Lion
The objective of the advertising campaign
was to generate favorable attention to the new product and
establish brand preference. The challenge was to communicate
the scientific material in a manner that would be understood
by both expert buyers and novices. Tell me more.
Stacker – Sheridan
The objective of the advertising
campaign was to capitalize on Sheridan’s reputation
and delay stacker purchase decisions until Sheridan’s
new stacker was available for demonstration. If that
was accomplished, subsequent advertising material would
need to create brand preference by effectively communicating
the critical improvements and benefit to the enduser. Tell me more.
One/Impak – Communicolor
Communicolor had an aggressive
sales schedule and presentation deadlines. In order to
meet these deadlines, OIA had to develop and write five
complete and authentic sample direct mail packages that
could be produced with the new processes. In addition
to the sample direct mail packages, a pocket folder,
two brochures and individual sales sheets for national
direct mail had to be created. The objective was to print
all of the pieces using the new processes to demonstrate
to customers the reduced waste, and increased production.
Because the processes were highly technical and complex,
they needed to be communicated in a fashion that a full
range of customers could understand. Tell me more.