OIA Marketing Communications



Project: isodri Protective Systems – Lion Apparel
The objective of the advertising campaign was to generate favorable attention to the new product and establish brand preference. The challenge was to communicate the scientific material in a manner that would be understood by both expert buyers and novices. Tell me more.

Project: Olympian Stacker – Sheridan Systems
The objective of the advertising campaign was to capitalize on Sheridan’s reputation and delay stacker purchase decisions until Sheridan’s new stacker was available for demonstration. If that was accomplished, subsequent advertising material would need to create brand preference by effectively communicating the critical improvements and benefit to the enduser. Tell me more.

Project: Done-in One/Impak – Communicolor
Communicolor had an aggressive sales schedule and presentation deadlines. In order to meet these deadlines, OIA had to develop and write five complete and authentic sample direct mail packages that could be produced with the new processes. In addition to the sample direct mail packages, a pocket folder, two brochures and individual sales sheets for national direct mail had to be created. The objective was to print all of the pieces using the new processes to demonstrate to customers the reduced waste, and increased production. Because the processes were highly technical and complex, they needed to be communicated in a fashion that a full range of customers could understand. Tell me more.